The Culture Clash

Stockholm Addict, Pop Culture Anthropologist & Strategic Planner at Razorfish, Berlin

Résumé  

Why Does Strategy Get Left Behind?

Another presentation with some good thoughts by 22squared. At AAF Knoxville, SVP and Director of Digital and Social Media David Rollo gave an interesting talk about benefits from strategic planning in social and other digital media.

"Tactics, Tactics, Tactics: Where Has the Strategy Gone?" will examine the enthusiasm for new types of online content, and look at how companies can get too absorbed in the daily implementation to take full advantage of new media options.

Don’t let tactics wag your brand. It’s simple, if you don’t know “why” you are doing something… don’t do it. Yes mobile apps, Facebook brand pages and Twitter are alluring to say the least. I’m not saying don’t do it, just know why before you do it.

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