We are in culture, not in sales!
When the mobile and the social web combine they create the basis for a completely new Internet.
The real impact & challenge of the internet is not about technology but about perspective. So stop focusing on marketing to consumers before they buy - the product is an invitation to the marketing relationship.
Some good thoughts by Helge Tennø.
FanCulture - The Evolution of Influence
FanCulture - The Evolution of Influence by WeAreAmplify is a short film exploring the changes in fan culture in the digital age - the shift in power - and the growing importance of fans.
A short film exploring the role fans could, and should, play in brands and marketing. Featuring expert opinion and insight from academics, marketeers and the fans themselves, this documentary looks at how a brand can identify their fans and, more importantly, harness their passion.
Spotting a Culture Creation Trend
At PSFK CONFERENCE NYC, Grant McCracken spoke about how he was looking at a trend where creative minds were taking culture and remixing it to make new culture. For his new book Culturematic, the ethnographer has studied Twitter users who mimicked an imaginary character in the real TV show Madmen, bar-owners who didn’t want their new establishment to be found and Syberian youths who created protests using lego men.
via PSFK: http://www.psfk.com/2012/05/grant-mccracken-culturematic.html#ixzz1tn4LXfy9
Be Effective, Not Digital!
What really matters: Be effective, not digital! Digital is changing the relationship between people and brands, but not what really matters - creating space for experiences instead of messages.
The Transformation Of Aspiration
Leo Burnett Chicago unveils a forecast of human behavioral trends in 2012. It’s their first annual study of people and behavior highlighting six key consumer trends that will have a lasting effect on American brands and marketers in 2012 and beyond.
These future vision films are getting more and more impressive, professional and different. Leo Burnett narrates a story and then the stats just sneaks up on you. Well played.
It’s All About The Culture Club
It’s not a secret that I’m a huge fan of Method:Home and one of the founders, Brand Architect Eric Ryan. I really like her way of doing business and the art of integrating a brand culture from the inside.
Method is an inspiring brand which defines business in a new way, showing that big brands could act like start-ups to succeed.
If you want an insight view into the Method way of doing business and marketing, watch Eric Ryan’s talk about the key to Method’s success: passion.
Indie Brands
For the past 2 1/2 years Annneloes van Gaalen has researched the indie brand phenomenon. Late November the book Indie Brands will be published in which 30 independent brands that inspire and tell a story are highlighted.
Indie Brands delves into the world of independent brands. The book shows the creative people behind the brand, the visual eye candy they create, the space they work in and the inspiring items they surround themselves with.
The brands literally come from all over the world and vary in size – from one-man brands to medium-sized corporations.
But as true indie brands they share three important characteristics: they’re independent, they have a story worth sharing and they all understand the magic of marketing.
The book will be launched officially at the Indie Brands event, taking place in Amsterdam on December 22. Make sure to visit the event if you are in Amsterdam.
From Destination Social To Dispersed Social
Good thoughts from “The Social Practice” on why the new social network won’t need to be a destination but will add social context to every on-line interaction, and 10 trends that shed some light on this.
The Innovators
Traveling with Entrepreneur Magazine in 2011 Sparkhouse interviewed some of the brightest innovators all across the U.S.A. and decided to bring them all together in this short film.
After the jump, all of the innovators featured in the video:
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Stockholm Addict, Pop Culture Anthropologist & Strategic Planner at Razorfish, Berlin
